Not long ago, I wrote a guest blog for on the three basic styles of podcast productions.  I hope it will help your company better focus it’s efforts.  Here is a snippet.  Please follow the link at the bottom to read the entire article.

Today I want to talk about the basic types of podcast productions and which one may be right for you—especially if you are selling a product or a service.

1. Podcasting as a Commercial
In this day and age, we have all grown up on television, radio and now the Internet.  From day one we have been taught that bigger is better, flashy is finer, and louder is more desirable.

As a child, what was the birthday toy you wanted the most?  The one with the flashiest commercial, of course!  At six years old, we may not know the “why” of it all, we just know we “waaant” it!

This style of production is now a legitimate approach on the World Wide Web.  The thought being, produce the best podcast imaginable, and “they will come”.

This is usually your most expensive option as it requires hiring a full-fledged advertising agency, outside consultants and/or actors and actresses to get it just right.

2. Podcasting as a Talk Show

…read the entire article, “3 Podcast Production Styles — Which is Right for You?”